While walking on 9th St. in Manhattan, I noticed an American Express sidewalk decal. This decal inspired me to create a Bridge sidewalk decal for indie stores.
I think that stating 'shop local' or 'shop small' misses many of the key desires by shoppers. I think that customers want low prices, lots of selection, and fast delivery. Those are the reasons they shop at Amazon and at other big box stores. Ask yourself: would you shop at a store that has less selection? Higher prices? Slower ...
Read More